Franchising is the fastest growing and ever changing industry in India.
However there are brands which came in to the market and disappeared at the speed they came. The reason being that many of them did not look at the branding aspect!
A franchise’s brand needs to be powerful. The way we advertise and market a business has changed over the years. A new paradigm in marketing exists, viz..., building consumer loyalty through peer recommendations.
Digital Media has helped to facilitate this change to create different ways of thinking about business, customers and the competition.